Nanda Home Case Auysis Essay Example | Topics and Well Written Essays - 500 words

Nanda Home Case Auysis - Essay Example The proof of concept for her product is that the product effectively and efficiently fulfills the need of the customers. The runaway alarm clock forces an individual out of bed, through its random movements in the room, after it jumps off the bed stand when an individual presses snooze on the alarm clock. The concepts works because an individual must move out of bed and look for the clock so as to stop the alarm; otherwise it cannot allow the individual to continue sleeping, since it will keep ringing the alarm sound, while moving to different parts of the room. Gauri Nanda selected online retail channels, through which customers can order the product. She was able to tell whether the channel was working, through customers’ response. The initial sales that were made allowed the company to break-even within the first two months. The company sold 500 units of the product almost immediately after manufacturing through the online retail channel. Gauri Nanda made changes to the retailing channel over time, through introducing physical retail locations. The company has now also adapted physical store locations, where the product is being retailed in boutiques and other retail stores. 3. How did Gauri Nanda start building her brand? What advantages did she have in terms of how she was able initially to publicize her business? What advantages did she have as an entrepreneur regarding the association between herself and her product? Gauri Nanda started building her brand through giving it a recognizable and memorable name and making it more appealing to the people, while also giving it features that were suitable for its functions. Such features include the wheels that allow it to roll over and move around the room, prompting an individual to move out of bed and look for it. Another feature is the embedment of shock absorbers, which prevents the alarm clock from damaging,

Immigration in the United States Research Paper Example | Topics and Well Written Essays - 500 words

Immigration in the United States - Research Paper Example The United States is unable to regularly review its policies on immigration as it is often a thorny political issue especially during the elections (Immigration in the United States, 1). Initially, immigration in the US was majorly European (due to industrialization) followed by the Chinese who arrived after the discovery of gold in California. Much of the current legislation on immigration in the US is based on family unification and some of the rules that have been put in place to deal with illegal immigration include sanctions, fines and penalties for employers who knowingly employ illegal immigrants, stricter border surveillance and enforcement and legalization of unauthorized immigrants who have been residents for five years and over. However, these measures alone are unable to keep out illegal immigrants and so other laws are constantly introduced (such as those that allow arrests, detentions, deportations, stricter penalties for immigration related crimes, barring chances of legal re-entry for illegal immigrants, tracking foreign visitors and denying access to federal public benefits) and the current legislations often amended (Immigration in the United State s, 1). New regulations make it easier for persons with superior US degrees in fields such as science, math and engineering to acquire work visas. Following the 9/11 attacks, units such as the CBP monitor entry and punishes illegal entry at ports, the ICE oversees things such as detentions and removals and the USCIS determines applications, petitions, asylum and refugee requests, among other functions. New stricter rules in the aftermath of these attacks mean tighter border inspections, tracking of foreign born personnel in the US, more stringent visa screening, prohibited issuance of driver’s license to illegal persons and expanded grounds for one to be refused admission, removed or declared fit for asylum/ protection. In addition, collaboration with foreign governments and